Google Ads (Search, Display & YouTube)
💰 Google Ads (PPC Advertising)
“Show up when it matters most — reach ready-to-buy customers instantly.”
Google Ads is one of the fastest ways to generate targeted traffic and conversions. My expertise lies in strategic campaign architecture that balances performance, cost, and scalability.
1️⃣ Search Ads (Intent-Based Advertising)
Appear at the top of Google results when users are actively searching for what you offer.
Includes:
- Keyword segmentation (broad, phrase, exact match)
- Ad copywriting focused on CTR & conversion
- Ad extensions (sitelink, callout, location, structured snippet, call)
- Negative keyword management
- Bid strategy optimization (Manual CPC, Maximize Conversions, Target CPA)
Result: More qualified clicks and reduced wasted ad spend.
2️⃣ Display Ads (Awareness & Retargeting Campaigns)
Visually engage potential customers across Google’s Display Network (over 2 million websites).
Includes:
- Creative design (banner, carousel, video)
- Audience segmentation (affinity, in-market, remarketing)
- Contextual targeting
- Frequency capping & ad scheduling
- Conversion tracking setup
Result: Increased brand visibility, retargeted traffic, and top-of-mind recall.
3️⃣ YouTube Ads (Video Marketing)
Capture audience attention with engaging storytelling through video advertising.
Includes:
- In-stream, bumper, and discovery ad formats
- Audience targeting (custom intent, remarketing, demographics)
- Video ad scriptwriting & optimization
- YouTube analytics integration
Result: Strong brand awareness, high engagement, and measurable conversions.
4️⃣ Campaign Optimization & Reporting
Continuous performance monitoring ensures maximum ROI.
Includes:
- A/B testing (headlines, creatives, CTAs)
- Conversion tracking using Google Tag Manager
- Quality Score improvement
- Budget reallocation to high-performing campaigns
- ROI dashboards & analytics reports
Result: Every rupee spent delivers measurable business growth.